Competitive Intelligence

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Intelligence 2.0 Webinar - Case Studies in Healthcare and Life Science Software Systems for Understanding and Anticipating Industry Change

Event Details

Intelligence 2.0 Webinar - Case Studies in Healthcare and Life Science Software Systems for Understanding and Anticipating Industry Change

Time: April 2, 2009 from 12pm to 1:30pm
Location: Webinar
Website or Map: http://www.aurorawdc.com/blog…
Phone: 800-817-8601
Event Type: webinar
Organized By: Arik Johnson
Latest Activity: Feb 26, 2009

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Event Description

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Join Arik Johnson from Aurora WDC for this exclusive 90-minute online event, hosted by the Center for Business Intelligence and featuring leaders from three of the top competitive intelligence software vendors - Jesper Martell from Comintell, Chris Hote from Digimind and Jordan Frank from Traction - as they discuss case studies of best practices in solving technology driven intelligence problems from the healthcare and life science sector and how they used intelligence software systems to understand risk, create value, and drive performance and success.

The first generation of competitive, business and market intelligence systems were designed to produce asymmetries of information between a company and the forces of risk arrayed against it. But ubiquitous, real-time open source information access has given desktop access to even the most granular of industry and market information. The result is that competitive advantage based on an information gap is fleeting at best and, if relied upon too much, can even lead to errors in judgment when deciding which direction to take the company.

The age of asymmetric interpretation is upon us. Decision makers everywhere must now look at the same massive data stream as everyone else, but see things differently to create competitive advantage based on these differences. We call this inflection point “Intelligence 2.0” as it is also characterized by a new, deeper level of engagement and collaboration by and between the employees of the firm in order to help the system function properly.

There are a variety of tools that can help automate the routine information processing activities of a company’s intelligence team so they can see indicators of change more clearly, think ahead about what and how to manage their businesses, and make decisions that create breakthrough value for customers and performance for the company.

Join us for detailed case studies by three of the top vendors in the software business today about how they have helped healthcare and life science companies to use their systems to understand risk, create value, and drive performance and success.

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