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UID:2036441:Event:66436
DTSTAMP:20260305T203420Z
SUMMARY:Trade Show Intelligence
DESCRIPTION:A one-day workshop to help business professionals make the
  most of the competitive opportunities offered by trade shows, confere
 nces and conventions.\n\nTrade shows are an invaluable source of infor
 mation on your market and competitors. However, most organisations are
  unfamiliar with the techniques that can be used to gather and analyse
  this information for competitive advantage. This one-day workshop wil
 l show you how. We’ll walk you through the entire trade show intelli
 gence process, from identifying your information needs to communicatin
 g your key findings. You will be shown how to gather information on ri
 val products and services, as well as on customer and industry trends.
  We will also provide plenty of practical recommendations on the tools
  you can use to support your effort, and how to protect your booth fro
 m your competitors.\n\nWhat You Will Learn\n\nCourse Introduction\n- I
 ntroduction to trade show intelligence - Legal and ethical considerati
 ons\n\nPre-Show Preparation\n- Identifying your key intelligence requi
 rements - Developing a trade show collection plan - Pre-show intellige
 nce gathering - Assembling and briefing the collection teams - Tactica
 l preparations\n\nAt the Show\n- Establishing and operating the “war
  room” - Executing your collection plan - Primary and secondary data
  collection - Interview and elicitation techniques - Staffing your boo
 th - Information security and counterintelligence\n\nPost-Show Analysi
 s\n- Debriefing your collection teams - Analysing and evaluating prima
 ry and secondary data - Preparing and delivering your trade show repo
 rt\n\n\n\n \nTeaching Method: The course combines theory with practic
 al exercises. Participants are expected to take part in group and indi
 viduals exercises and provide constructive feedback to their peers.\nI
 nstructor: Chris Pallaris\nLanguage of Instruction: English\nFee: CHF 
 300\nTarget Audience: Senior and middle managers, marketing and sales 
 executives, R&D staff, etc.\n\nFor more information visit http://compe
 titiveintelligence.ning.com/events/trade-show-intelligence
DTSTART:20111116T060000Z
DTEND:20111117T055900Z
CATEGORIES:training, workshop, osint
LOCATION:i-intelligence Training Center
WEBSITE:http://www.i-intelligence.eu/corporate-services/professional-t
 raining/trade-show-intelligence/
URL:http://www.i-intelligence.eu/corporate-services/professional-train
 ing/trade-show-intelligence/
CONTACT:+41 44 585 39 19
ORGANIZER;CN="Corine Löffel":http://competitiveintelligence.ning.com/
 profile/CorineLoeffel
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2820269842?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Corine L
 öffel":http://competitiveintelligence.ning.com/profile/CorineLoeffel
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