All Discussions Tagged 'Research' - Competitive Intelligence2024-03-28T19:08:18Zhttp://competitiveintelligence.ning.com/forum/topic/listForTag?tag=Research&feed=yes&xn_auth=noPlease take this short survey for strategic analysis research! “Examing SWOT analysis to determine more effective methods of strategic analysis”tag:competitiveintelligence.ning.com,2010-02-05:2036441:Topic:295382010-02-05T17:11:05.142ZMichael J Finneganhttp://competitiveintelligence.ning.com/profile/MichaelJFinnegan
<p class="MsoNormal">If you are an executive, in upper level management, or at all involved in strategic planning, please take a few minutes to answer a handful of questions concerning the use and understanding of SWOT analysis.<span style=""> </span> This survey will help aid my research in completing my Master’s level thesis at Mercyhurst College’s Institute for Intelligence Studies.<span style=""> </span> All responses will remain anonymous.<br></br></p>
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<p class="MsoNormal">If you are an executive, in upper level management, or at all involved in strategic planning, please take a few minutes to answer a handful of questions concerning the use and understanding of SWOT analysis.<span style=""> </span> This survey will help aid my research in completing my Master’s level thesis at Mercyhurst College’s Institute for Intelligence Studies.<span style=""> </span> All responses will remain anonymous.<br/></p>
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<p class="MsoNormal">If you are <i style="">not</i> involved in strategic planning, please forward this to anyone that you know that is.<span style=""> </span> Your help is greatly appreciated!</p>
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<p class="MsoNormal">Link to survey: <a href="http://www.surveymonkey.com/s/98DGV5P">http://www.surveymonkey.com/s/98DGV5P</a></p>
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<p class="MsoNormal">Please complete this survey by February 26<sup>th</sup>.</p>
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<p class="MsoNormal">Thank you!</p> "We don't look at our competitors."tag:competitiveintelligence.ning.com,2009-10-22:2036441:Topic:276102009-10-22T23:27:11.117ZJeremy Benjacob-Fullerhttp://competitiveintelligence.ning.com/profile/JeremyBenjacobFuller
One of my colleagues was on an introduction call recently with a potential new client (a major health insurer), and the responses from them were surprising - shockingly so. Their message was this, "We don't look at our competitors. We look at market trends, and react to those."<br />
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My first thought was that we were speaking to the wrong group, but they self identified as the CI function, included a person titled "Director of CI and Market Research", and claimed to be responsible for all research…
One of my colleagues was on an introduction call recently with a potential new client (a major health insurer), and the responses from them were surprising - shockingly so. Their message was this, "We don't look at our competitors. We look at market trends, and react to those."<br />
<br />
My first thought was that we were speaking to the wrong group, but they self identified as the CI function, included a person titled "Director of CI and Market Research", and claimed to be responsible for all research related requests... but that no one at the company ever asked them to look at Competitors.<br />
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Now granted, I work in a CI consulting role, so my perspective is skewed by the fact that people who come to me interested in looking at their competitors, but am I missing something here?<br />
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Why would a company NOT be interested in having a better understanding of their competition?<br />
For those of you working in an internal CI function, do you see this lack of interest in competitors from your senior leadership also?