Examples of Advanced Competitor Profiles? - Competitive Intelligence2024-03-28T22:47:01Zhttp://competitiveintelligence.ning.com/forum/topics/examples-of-advanced?commentId=2036441%3AComment%3A37766&feed=yes&xn_auth=noThank you all for your feedba…tag:competitiveintelligence.ning.com,2010-11-17:2036441:Comment:384692010-11-17T18:44:33.455ZSamantha Kellyhttp://competitiveintelligence.ning.com/profile/SamanthaKelly
Thank you all for your feedback! It was indeed very helpful. The Advanced Profiles were canceled when they saw how little use the Basic profile was. I am on to generating quick alerts about the business, industries, competitors with analysis that helps our different departments, Directors, VPs, etc. take action. These alerts have been a great way to get traction in the organization and show value quickly. Maybe after I finally receive some buy-in from the different groups, I can pursue more…
Thank you all for your feedback! It was indeed very helpful. The Advanced Profiles were canceled when they saw how little use the Basic profile was. I am on to generating quick alerts about the business, industries, competitors with analysis that helps our different departments, Directors, VPs, etc. take action. These alerts have been a great way to get traction in the organization and show value quickly. Maybe after I finally receive some buy-in from the different groups, I can pursue more in-depth, long term analysis.<br/>
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Thank you all again for all your help! I really appreciate it! Samantha, The link to the Lin…tag:competitiveintelligence.ning.com,2010-11-03:2036441:Comment:380982010-11-03T18:58:16.790ZChris Hotehttp://competitiveintelligence.ning.com/profile/ChrisHote
Samantha, The link to the LinkedIn discussion on CI templates is<br />
<a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=29229558&gid=68320&commentID=25627938&trk=view_disc" target="_blank">http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=29229558&gid=68320&commentID=25627938&trk=view_disc</a><br />
<br />
It is accessible through the SCIP group<br />
Competitor assessment template/What elements should be in a competitor…
Samantha, The link to the LinkedIn discussion on CI templates is<br />
<a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=29229558&gid=68320&commentID=25627938&trk=view_disc" target="_blank">http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=29229558&gid=68320&commentID=25627938&trk=view_disc</a><br />
<br />
It is accessible through the SCIP group<br />
Competitor assessment template/What elements should be in a competitor assessment.? Hi Ellen, Completely agreed:…tag:competitiveintelligence.ning.com,2010-11-03:2036441:Comment:380972010-11-03T18:51:59.154ZChris Hotehttp://competitiveintelligence.ning.com/profile/ChrisHote
Hi Ellen, Completely agreed: The CI professional would better brings evidences when meeting with upper management whether they are in the form of powerpoint, pile of paper documents, or in a structured database.<br />
<br />
PS: Thank you for your kind note about SCIP europe. Should be a great show based on most recent edition in the USA.
Hi Ellen, Completely agreed: The CI professional would better brings evidences when meeting with upper management whether they are in the form of powerpoint, pile of paper documents, or in a structured database.<br />
<br />
PS: Thank you for your kind note about SCIP europe. Should be a great show based on most recent edition in the USA. That's true that larger compa…tag:competitiveintelligence.ning.com,2010-11-03:2036441:Comment:380962010-11-03T18:08:21.069ZEllen Naylorhttp://competitiveintelligence.ning.com/profile/EllenNaylor
That's true that larger companies usually have the budget for CI systems, etc. These detailed types might like to access this type of info, but my point was that you as the CI professional need to be prepared for this personality type when you present or deliver CI "stuff" to them. They might not want to go drill down themselves even though they can...they expect you to have the answers right on the spot. I don't know if I am making sense...but I have been grilled for detail by senior types who…
That's true that larger companies usually have the budget for CI systems, etc. These detailed types might like to access this type of info, but my point was that you as the CI professional need to be prepared for this personality type when you present or deliver CI "stuff" to them. They might not want to go drill down themselves even though they can...they expect you to have the answers right on the spot. I don't know if I am making sense...but I have been grilled for detail by senior types who I thought wouldn't care about this level of detail, and I was glad I knew my stuff and had that detail right with me, "just in case." It's kind of like going for a sales call for the first time and never dreaming that they'll buy, but always having a blank contract in case they do. That's happened to me too.<br />
<br />
BTW, I hope you have a successful show at SCIP Europe! No worries Ellen, most of mod…tag:competitiveintelligence.ning.com,2010-11-03:2036441:Comment:380912010-11-03T10:25:03.803ZChris Hotehttp://competitiveintelligence.ning.com/profile/ChrisHote
No worries Ellen, most of modern CI system include mechanisms that allow upper management drilling down to the details: whether through PowerPoint slide decks, charts, graphs, complimentary notes or templates.
No worries Ellen, most of modern CI system include mechanisms that allow upper management drilling down to the details: whether through PowerPoint slide decks, charts, graphs, complimentary notes or templates. I agree that most of the time…tag:competitiveintelligence.ning.com,2010-11-03:2036441:Comment:380882010-11-03T06:12:49.442ZEllen Naylorhttp://competitiveintelligence.ning.com/profile/EllenNaylor
I agree that most of the time executives don't go for detailed competitor profiles. However...not every executive has the same personality. I found this out the hard way, thinking they would all be in a hurry and impatient for me to get through. Some are more of a micro-manager than others and like to have more detail to support their decisions. I have found it's good to give them a short snappy deliverable as you describe Monica, but then be ready for the questions (grilling) and to provide…
I agree that most of the time executives don't go for detailed competitor profiles. However...not every executive has the same personality. I found this out the hard way, thinking they would all be in a hurry and impatient for me to get through. Some are more of a micro-manager than others and like to have more detail to support their decisions. I have found it's good to give them a short snappy deliverable as you describe Monica, but then be ready for the questions (grilling) and to provide them the detail they ask for, which could very well be buried in one of those detailed competitor or industry profiles.<br />
<br />
This is particularly useful when you're giving a pitch to take action like an acquisition, and the board isn't in agreement about which candidate you should acquire. You want to have some good and detailed back-up to support the candidate you recommend, as well as why not to acquire the other one(s). Thanks Chris!tag:competitiveintelligence.ning.com,2010-11-03:2036441:Comment:380862010-11-03T00:08:48.631Zmonica nixonhttp://competitiveintelligence.ning.com/profile/monicanixon32
Thanks Chris!
Thanks Chris! Hi Samantha,
A similar discus…tag:competitiveintelligence.ning.com,2010-11-02:2036441:Comment:380852010-11-02T23:07:14.804ZChris Hotehttp://competitiveintelligence.ning.com/profile/ChrisHote
Hi Samantha,<br />
A similar discussion started on LinkedIn few weeks ago and my comments was that competitor profiles should be designed so that the time required to set then up, to update them, and to share them remain minimal.<br />
Independently from the content, if you have multiple profiles to handle and information to update quite often, you may to think about profiles you can share easily and that may be updated automatically (at least partially).<br />
Web-based profiles connected to RSS feeds for…
Hi Samantha,<br />
A similar discussion started on LinkedIn few weeks ago and my comments was that competitor profiles should be designed so that the time required to set then up, to update them, and to share them remain minimal.<br />
Independently from the content, if you have multiple profiles to handle and information to update quite often, you may to think about profiles you can share easily and that may be updated automatically (at least partially).<br />
Web-based profiles connected to RSS feeds for instance is a first option.<br />
Chris Hi Monica,
Strongly agreed. G…tag:competitiveintelligence.ning.com,2010-11-02:2036441:Comment:380832010-11-02T22:49:26.408ZChris Hotehttp://competitiveintelligence.ning.com/profile/ChrisHote
Hi Monica,<br />
Strongly agreed. Good punch line. Indeed CxOs do not want data but want to make decision between well oiled and well prepared choices.<br />
CI Profiles (company, product, market) are tactical tools that should be used within corporations so that most operational managers access up-to-date data on a consistent basis.<br />
Chris.
Hi Monica,<br />
Strongly agreed. Good punch line. Indeed CxOs do not want data but want to make decision between well oiled and well prepared choices.<br />
CI Profiles (company, product, market) are tactical tools that should be used within corporations so that most operational managers access up-to-date data on a consistent basis.<br />
Chris. Alan, Samantha,
Wow, I inten…tag:competitiveintelligence.ning.com,2010-11-02:2036441:Comment:380792010-11-02T18:41:47.941Zmonica nixonhttp://competitiveintelligence.ning.com/profile/monicanixon32
Alan, Samantha,<br />
<br />
Wow, I intend no offense here Alan but never ONCE in my 12 years of being a Senior Strategic Intelligence Analyst within a $100B+ company, Manager of Strategic CI ( reporting directly to the CEO/Exec VP of Strategy) at a $27B firm, and a Director of CI have I ever had the C level audience ask me for a matrix with market shares or revenues by LOB. I have to assume your CI experience has been more on the tactical/sales side?<br />
<br />
With this in mind, Samantha: if you want to see your…
Alan, Samantha,<br />
<br />
Wow, I intend no offense here Alan but never ONCE in my 12 years of being a Senior Strategic Intelligence Analyst within a $100B+ company, Manager of Strategic CI ( reporting directly to the CEO/Exec VP of Strategy) at a $27B firm, and a Director of CI have I ever had the C level audience ask me for a matrix with market shares or revenues by LOB. I have to assume your CI experience has been more on the tactical/sales side?<br />
<br />
With this in mind, Samantha: if you want to see your CI unit fail miserably and yourself dismissed, go give this type of profile to your C level executives. Point here is this: this is extremely, and I do mean extremely, low value material and it isnt why you are in a CI role reporting to the C level. Frankly, the LOB marketing managers and those with P/L responsibility in their PM/RDR meetings etc present these types of figures and they make their way around the org hence there is no value in them coming from YOU.... no, you are supposed to be a strategic adviser to the C level staff, this is the capacity in which CI is intended to serve if it reports at the C level.<br />
<br />
What the C level audience REALLY wants from you- amongst other items too numerous to list here....<br />
<br />
1. SEWS-strategic early warning so they can proactively plan, and see things coming and not be surprised.<br />
2. HUMINT-<br />
a. whats really happening inside competitor's walls<br />
b. how well are things playing out in advance of market share reports<br />
c. a, b above leading to where can we capitalize ?<br />
<br />
3. Critical analysis and in-depth perspective on competitor's category/corporate/IP strategies and tactics, with your expert insights on what your company should do.<br />
<br />
Regards,<br />
<br />
Monica Nixon