Fake social network profiles to spread propoganda, impact on the Social Media Monitoring companies? - Competitive Intelligence2024-03-28T11:21:09Zhttp://competitiveintelligence.ning.com/forum/topics/fake-social-network-profiles?commentId=2036441%3AComment%3A46529&feed=yes&xn_auth=noI'm fascinated by this news. …tag:competitiveintelligence.ning.com,2011-03-31:2036441:Comment:478292011-03-31T08:37:21.995ZMark Johnsonhttp://competitiveintelligence.ning.com/profile/MarkJohnson
<p>I'm fascinated by this news. I wasn't aware that companies were caught using social media to do this, and it presents a great opportunity to discuss important issues around CI. Obviously there are ethical issues raised, but I'd suspend moral outrage for a moment.</p>
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<p>I'm more interested in how robust our analysis is to a single information input or a single source. It's desirable to deliver a conclusion early, not unlike the journalist who tries to publish a "scoop" on his…</p>
<p>I'm fascinated by this news. I wasn't aware that companies were caught using social media to do this, and it presents a great opportunity to discuss important issues around CI. Obviously there are ethical issues raised, but I'd suspend moral outrage for a moment.</p>
<p> </p>
<p>I'm more interested in how robust our analysis is to a single information input or a single source. It's desirable to deliver a conclusion early, not unlike the journalist who tries to publish a "scoop" on his competition. This must be balanced against the potential of snap judgements being proved wrong. I would beware of "Intelligence Analysis" which relies heavily on mechanized process and black box calculations. Accuracy isn't enhanced by adding more digits to a flawed process.</p> Trip,
To be able to skew the…tag:competitiveintelligence.ning.com,2011-03-23:2036441:Comment:462322011-03-23T18:39:39.166Zmonica nixonhttp://competitiveintelligence.ning.com/profile/monicanixon32
Trip,<br />
<br />
To be able to skew the data meaningfully would depend on the volume with regard to a particular topic -so say there are 100 comments about a new cellphone that just came to market and user experience with it that the web crawlers pull in, and 50 of them are from actual purchasers of the cellphone and 50 are from the marketing dept of the manufacturer. Uh huh there you go-skew...<br />
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M
Trip,<br />
<br />
To be able to skew the data meaningfully would depend on the volume with regard to a particular topic -so say there are 100 comments about a new cellphone that just came to market and user experience with it that the web crawlers pull in, and 50 of them are from actual purchasers of the cellphone and 50 are from the marketing dept of the manufacturer. Uh huh there you go-skew...<br />
<br />
M Scale seems to be an issue. …tag:competitiveintelligence.ning.com,2011-03-23:2036441:Comment:466302011-03-23T15:55:05.140ZTrip Kranthttp://competitiveintelligence.ning.com/profile/TripKrant
<p>Scale seems to be an issue. You would need a lot of these persona’s (hundreds, thousands, tens of thousands?) to seriously skew the monitoring platforms, right? </p>
<p>Scale seems to be an issue. You would need a lot of these persona’s (hundreds, thousands, tens of thousands?) to seriously skew the monitoring platforms, right? </p> Hey Trip,
Well, you have to…tag:competitiveintelligence.ning.com,2011-03-22:2036441:Comment:464352011-03-22T18:16:20.905Zmonica nixonhttp://competitiveintelligence.ning.com/profile/monicanixon32
Hey Trip,<br />
<br />
Well, you have to understand how the analytics of SM monitoring systems work which I'll touch on a bit below, and that said, both scenarios you posit below are entirely possible.<br />
<br />
So yes, the Social Media/PR Brand monitoring companies employ webcrawlers that go out and troll the web, pulling in data (comments from people, etc) across various sites/blogs , then humans "score " the gathered comments positive, negative or neutral (few of the SM companies have very effective or automated…
Hey Trip,<br />
<br />
Well, you have to understand how the analytics of SM monitoring systems work which I'll touch on a bit below, and that said, both scenarios you posit below are entirely possible.<br />
<br />
So yes, the Social Media/PR Brand monitoring companies employ webcrawlers that go out and troll the web, pulling in data (comments from people, etc) across various sites/blogs , then humans "score " the gathered comments positive, negative or neutral (few of the SM companies have very effective or automated sentiment analysis abilities)-- which is critical to their being able to measure conversational tone and therefore enable their clients to effectively respond, etc. SO if some smarty decides to create false identities to skew the volume and tone broadly, uh huh how then are the SM monitoring firms going to handle this if and when it makes it's way into the private sector and say a bunch of folks who work at Bank A say Bank B's new credit card sucks, or X telecomm company is ripping off their customers, etc...you get the idea. It isnt real folks with experience with the product saying things out in the open frontier of the web, it would be folks with a vested interest, and yeah ripe for abuse, skewing of data as you wisely mention. Who would be skewing the sent…tag:competitiveintelligence.ning.com,2011-03-22:2036441:Comment:465292011-03-22T17:51:21.092ZTrip Kranthttp://competitiveintelligence.ning.com/profile/TripKrant
<p>Who would be skewing the sentiment analysis? Company A skewing Company B, or Company A doing it to itself?</p>
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<p>What immediately comes to my mind is the potential for abuse by stock pumpers and bashers online.</p>
<p>Who would be skewing the sentiment analysis? Company A skewing Company B, or Company A doing it to itself?</p>
<p> </p>
<p>What immediately comes to my mind is the potential for abuse by stock pumpers and bashers online.</p>