Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
There was a debate on this site a couple years back when the financial markets imploded - should more industry-driven competitive intelligence analysts take the time to look at megatrends that will impact their business, even if it isn't technically about specific competitors, customers and market trends?
We may get a chance to retry this question - Greece's two-year bonds are yielding 26%. Portugal's sovereign debt was just downgraded by ratings agencies. Spain is following fast. And Japan is finally on the verge of fiscal collapse after years of monetization. And while the United States as a nation is somewhat more stable, several of its cities and states are close to "Chapter 9" bankruptcy.
Sure, you may not be in the financial industry monitoring the yields of bonds on a daily basis - but should you be keeping an eye on this anyhow?
If not competitive intelligence, then who?