As it seems to me competitive intelligence should be proactive, I found many intelligence practitioners being in a reactive position, having to respond quite quickly to manager requests on Friday nights: lack of resource, lack of methods, lack of tools?
Who you consider yourself a respondent or a proponent force? Would you consider CI practitioners should be proactively leading the competitive edge or should simply reply to corporate inquiries?
What are your thoughts? How do you manage to run a proactive competitive intelligence function within your company? What are the key ingredients to that recipe?