What is the relation between CI Pros and Data Scientists? Wouldn't the future of CI PROs to become Data Scientists? - Competitive Intelligence2024-03-28T10:14:41Zhttp://competitiveintelligence.ning.com/forum/topics/what-is-the-relation-between-ci-pros-and-data-scientists-wouldn-t?id=2036441%3ATopic%3A76177&feed=yes&xn_auth=noGood to hear that Trip..
You…tag:competitiveintelligence.ning.com,2015-08-06:2036441:Comment:976672015-08-06T09:16:40.028ZPradhuman Singhhttp://competitiveintelligence.ning.com/profile/PradhumanSingh
<p>Good to hear that Trip..</p>
<p>You can connect me on linkedin at </p>
<p><span><a href="https://in.linkedin.com/pub/pradhuman-singh/a/b00/409" target="_blank">https://in.linkedin.com/pub/pradhuman-singh/a/b00/409</a></span></p>
<p>Good to hear that Trip..</p>
<p>You can connect me on linkedin at </p>
<p><span><a href="https://in.linkedin.com/pub/pradhuman-singh/a/b00/409" target="_blank">https://in.linkedin.com/pub/pradhuman-singh/a/b00/409</a></span></p> That is pretty cool that you…tag:competitiveintelligence.ning.com,2014-09-03:2036441:Comment:963872014-09-03T17:46:29.305ZTrip Kranthttp://competitiveintelligence.ning.com/profile/TripKrant
<p>That is pretty cool that you are doing Data-Sci and have a CI background, Pradhuman. I am looking forward to hearing more about your activities.</p>
<p></p>
<p>That is pretty cool that you are doing Data-Sci and have a CI background, Pradhuman. I am looking forward to hearing more about your activities.</p>
<p></p> Hi Sandro
I had been followin…tag:competitiveintelligence.ning.com,2014-06-27:2036441:Comment:960192014-06-27T11:13:44.112ZPradhuman Singhhttp://competitiveintelligence.ning.com/profile/PradhumanSingh
<p>Hi Sandro</p>
<p>I had been following this discussion for the last two years, and trust me, the answer to this question will have far reaching impact.</p>
<p>Traditionally as intelligence professionals, qualitative information would have been the cornerstone of the decision makers ranging from members of the board to the stakeholders of public listed firms. However, post 2008, market dynamics have undergone a sea change.</p>
<p>A certain degree of Quantitative support for Qualitative…</p>
<p>Hi Sandro</p>
<p>I had been following this discussion for the last two years, and trust me, the answer to this question will have far reaching impact.</p>
<p>Traditionally as intelligence professionals, qualitative information would have been the cornerstone of the decision makers ranging from members of the board to the stakeholders of public listed firms. However, post 2008, market dynamics have undergone a sea change.</p>
<p>A certain degree of Quantitative support for Qualitative information is a momentous necessity for the top management of a company that relies on Real time Competitive Intelligence for steering the organisation through turbulent and favourable times. This is where the need for a Collaborative Team that functions like the eyes and ears of the Top Management a.k.a. CI Pros coupled with Data Scientists will come into play.</p>
<p>As a CI practitioner and a PhD student who heavily relies on Quantitative Analysis using R and SPSS, I have come to learn that eventually a merger of both skill set may actually occur in time irrespective of what technology comes into being. However, there would be a selected few who would be equally gifted both in right and left brain abilities. </p>
<p>In terms of Darwin, Evolution never ended, it just became more subtle. Similarly, a CI pro would be spending more time in the field, while his Data Scientist team mate would be working on the Intelligence that CI pro has collected in real time. Their boss however, will be someone who has had exhibited proficiency in both aspects and knows in which direction to focus the energies to bring about the best insight.<br/>If you've spent time in the Special Forces, you'll understand ;)</p>
<p></p> I'm doubtful. The CI market h…tag:competitiveintelligence.ning.com,2014-03-28:2036441:Comment:955392014-03-28T18:44:56.052ZTrip Kranthttp://competitiveintelligence.ning.com/profile/TripKrant
<p style="margin-bottom: 0in;">I'm doubtful. The CI market has a hard enough time paying for traditional products like clearCI/Digimind/Cipher/Comintelli, let alone actual “big data” augmented intelligence vendors like Quid or RecordedFuture. On the human capital level “big data” requires data science skills, which will be highly in-demand for the foreseeable future - the CI field today can't offer the opportunities that are available to someone with data science skills.…</p>
<p style="margin-bottom: 0in;">I'm doubtful. The CI market has a hard enough time paying for traditional products like clearCI/Digimind/Cipher/Comintelli, let alone actual “big data” augmented intelligence vendors like Quid or RecordedFuture. On the human capital level “big data” requires data science skills, which will be highly in-demand for the foreseeable future - the CI field today can't offer the opportunities that are available to someone with data science skills.</p>
<p style="margin-bottom: 0in;"></p>
<p style="margin-bottom: 0in;">The real value of data science to CI or corporate strategy will come augmented intelligence, which comes from the field of human-computer interaction. Augmented Intelligence and HCI are incredibly complicated fields that I struggle to even comprehend, let alone describe – so I really recommend watching Quid's co-founder and CTO Sean Gourley's <a href="https://www.youtube.com/watch?v=mKZCa_ejbfg" target="_blank">TEDx talk</a>.</p> By the way, nice point in thi…tag:competitiveintelligence.ning.com,2014-03-28:2036441:Comment:954732014-03-28T00:11:43.472ZSandro Tavareshttp://competitiveintelligence.ning.com/profile/SandroTavares
<p>By the way, nice point in this article of Clear CI:</p>
<p></p>
<p>"Does that mean CI professionals will eventually rely <em>solely</em> on secondary intelligence? No, but <span style="text-decoration: underline;">using Big Data technology will become a standard practice."</span></p>
<h3 class="title">What Will Competitive Intelligence Be Like in the Future?…</h3>
<p></p>
<p>By the way, nice point in this article of Clear CI:</p>
<p></p>
<p>"Does that mean CI professionals will eventually rely <em>solely</em> on secondary intelligence? No, but <span style="text-decoration: underline;">using Big Data technology will become a standard practice."</span></p>
<h3 class="title">What Will Competitive Intelligence Be Like in the Future?</h3>
<p><a href="http://www.clearci.com/blog/bid/195670/What-Will-Competitive-Intelligence-Be-Like-in-the-Future" target="_blank">http://www.clearci.com/blog/bid/195670/What-Will-Competitive-Intelligence-Be-Like-in-the-Future</a></p> Nice point about Big Data!
"…tag:competitiveintelligence.ning.com,2014-03-27:2036441:Comment:952782014-03-27T23:55:07.226ZSandro Tavareshttp://competitiveintelligence.ning.com/profile/SandroTavares
<p>Nice point about Big Data!</p>
<p></p>
<p>"<span>Big data can be great, but not when it’s bad data."</span></p>
<h1>Why Google Flu Is A Failure</h1>
<p><a href="http://www.forbes.com/sites/stevensalzberg/2014/03/23/why-google-flu-is-a-failure/" target="_blank">http://www.forbes.com/sites/stevensalzberg/2014/03/23/why-google-flu-is-a-failure/</a></p>
<p>Nice point about Big Data!</p>
<p></p>
<p>"<span>Big data can be great, but not when it’s bad data."</span></p>
<h1>Why Google Flu Is A Failure</h1>
<p><a href="http://www.forbes.com/sites/stevensalzberg/2014/03/23/why-google-flu-is-a-failure/" target="_blank">http://www.forbes.com/sites/stevensalzberg/2014/03/23/why-google-flu-is-a-failure/</a></p> Vivek,
By the way, take a lo…tag:competitiveintelligence.ning.com,2012-11-21:2036441:Comment:769512012-11-21T03:03:38.683ZSandro Tavareshttp://competitiveintelligence.ning.com/profile/SandroTavares
<p>Vivek,</p>
<p></p>
<p>By the way, take a look at this job at Avon! Don't you think its a merge of BI, CI and DS? And it is marketed as Market Intelligence, MR and Analytics!!!<strong><span class="text" id="requisitionDescriptionInterface.d102830e263.row1" title=""></span></strong></p>
<p></p>
<p>In some other answers to other people in this topic I said that I would like to reestate my question to something like: When DS and CI professions will gona merge?!…</p>
<p></p>
<p>Vivek,</p>
<p></p>
<p>By the way, take a look at this job at Avon! Don't you think its a merge of BI, CI and DS? And it is marketed as Market Intelligence, MR and Analytics!!!<strong><span id="requisitionDescriptionInterface.d102830e263.row1" class="text" title=""></span></strong></p>
<p></p>
<p>In some other answers to other people in this topic I said that I would like to reestate my question to something like: When DS and CI professions will gona merge?!</p>
<p><strong><span class="text" title="">*******************************************</span></strong></p>
<div id="requisitionDescriptionInterface.d102830e235.row1" class="contentlinepanel" title=""><span style="text-decoration: underline;"><strong><span id="requisitionDescriptionInterface.d102830e263.row1" class="text" title=""><span id="requisitionDescriptionInterface.d102830e236.row1" class="titlepage" title="">Manager, Marketing Intelligence</span><span id="requisitionDescriptionInterface.d102830e237.row1" class="titlepage" title="">-</span></span></strong></span><strong><span id="requisitionDescriptionInterface.d102830e263.row1" class="text" title=""></span></strong></div>
<div class="contentlinepanel" title=""><span style="text-decoration: underline;"><strong><span id="requisitionDescriptionInterface.d102830e263.row1" class="text" title="">Marketing Research and Analytics</span></strong></span></div>
<div class="contentlinepanel" title=""><strong> </strong></div>
<div id="requisitionDescriptionInterface.d102830e240.row1" class="contentlinepanel" title=""><div id="requisitionDescriptionInterface.d102830e242.row1" class="inlinepanel" title=""><strong><span class="subtitle">Description</span></strong></div>
<span class="blockpanel"><span> </span></span><br />
<div>The Manager, Marketing Intelligence, will help develop, manage and activate Avon's analytic agenda against key corporate initiatives. Leader of implementing relevant analytic projects for key clients, such as Marketing, Sales, Strategic Planning, Merchandising, Demand Planning and Finance in the local markets and regions. Success occurs when the internal client fully integrates the project results into their business planning process and when such personnel define this person as a trusted and critical partner in running their business. Passionate about the transformative power of data and analytics.</div>
<div> </div>
<div><strong>Principal Duties:</strong></div>
<ul>
<li>Works with key stakeholders to activate learning from Global Marketing Intelligence projects by providing recommendations for portfolio optimization, new product incrementality measurement, channel and segmentation analytics, forecasting, digital analytics and utilization of syndicated data sources to address key business questions.</li>
<li>Helps to deliver key Global Marketing Intelligence projects (i.e. Portfolio Optimization, Forecasting, and Incrementality Models) to Sales, Marketing, Strategic Planning and Finance in the local market and/or global. Helps to identify appropriate methodologies to provide comprehensive analysis and actionable business applications.</li>
<li>Facilitates collection, manipulation and QC'ing of various data pieces for use in Global Marketing Intelligence projects. For example: acquires sales data from GSAM; advertising data from local media contact or Avon's ad agency; and rep staff count, activity and incentive data from Sales, etc.</li>
</ul>
</div>
<p><strong><span class="text" title=""> </span></strong></p>
<div id="requisitionDescriptionInterface.d102830e251.row1" class="inlinepanel" title=""><strong><span class="subtitle">Qualifications</span></strong></div>
<p><strong><span class="text" title=""><span class="blockpanel"><span> </span></span></span></strong></p>
<ul>
<li>BS in Marketing, Business, <strong>Statistics</strong>, Economics, Marketing Science. Other relevant majors can be considered if the candidate possesses relevant analytical / consumer research work experience.</li>
<li><strong>MBA or Masters in Statistics a plus</strong>.</li>
<li><strong>Familiarity with wide range of statistical methodologies required. Specific technical knowledge about statistics required</strong>; we will train the incumbent on Avon-specific applications.</li>
<li>Experience with Analytics required, and familiarity with Consumer Insights a plus.</li>
<li><strong>Ability to gather, manipulate, and analyze large sets of data</strong></li>
<li><strong>Ability to transform data to create a story with actionable insights</strong></li>
<li><strong>Strong analytical and problem-solving skills required.</strong></li>
<li><strong>SAS/SPSS Skills a Plus</strong></li>
<li>Strong writing and presentation skills</li>
<li>Excellent follow-through, prioritization skills, and attention to detail</li>
<li>Advanced Excel and Powerpoint skills required</li>
</ul>
<p></p>
<p><a href="https://avon.taleo.net/careersection/consent/jobdetail.ftl?lang=en&job=NEW00169&src=JB10380" target="_blank">https://avon.taleo.net/careersection/consent/jobdetail.ftl?lang=en&job=NEW00169&src=JB10380</a></p>
<p><strong><span class="text" title="">*****************************************************</span></strong></p> Hello Monica,
I see that my…tag:competitiveintelligence.ning.com,2012-10-31:2036441:Comment:765912012-10-31T04:33:28.380ZSandro Tavareshttp://competitiveintelligence.ning.com/profile/SandroTavares
<p>Hello Monica,</p>
<p></p>
<p>I see that my question was about "the relation between two professions", and if they are going to merge in the near future. I stated a question and immediately dive into one of the possible hypothesis, the one I think more plausible. My idea was to make a question and be provocative...</p>
<p></p>
<p>Considering your points</p>
<p></p>
<p>1) The focus os CI PROs is still on competitors?! Isn't that "Competitor Intelligence", just one of the parts of CI? How about…</p>
<p>Hello Monica,</p>
<p></p>
<p>I see that my question was about "the relation between two professions", and if they are going to merge in the near future. I stated a question and immediately dive into one of the possible hypothesis, the one I think more plausible. My idea was to make a question and be provocative...</p>
<p></p>
<p>Considering your points</p>
<p></p>
<p>1) The focus os CI PROs is still on competitors?! Isn't that "Competitor Intelligence", just one of the parts of CI? How about costumers, science and technology, suppliers, new entrants, demographics...?</p>
<p></p>
<p>2) "Historically" yes! <strong>In the question that I raised here, the focus is on the future, the near future</strong>!</p>
<p></p>
<p>3) "<span>Data Scientists at big companies take the BI thing to a whole new level in my opinion (...)" That's what I'm talking about!</span></p>
<p><span> </span></p>
<p><span>My questionn are, with so many data about the costumers (the real target), will be necessary too much energy on competitors? Couldn't the big data cover competitors/suppliers/substitutes... too?</span></p>
<p><span> </span></p>
<p><span>Below you can read part of a very well written text by Bonnie Hohfof in the editorial of the latest issue of SCIP Magazine, that made most of the points more clear to me about this subject:</span></p>
<p><span> </span></p>
<p>Driven by the resources of companies such as IBM, <strong>Big Data is moving beyond analyzing internal corporate data and information to look at the outside world.</strong> Data analytics focuses on making this information easily accessed and understood. Big Data also focuses on developing an awareness of how early identification of patterns and trends affects efficient decision-making. The conversation about Big Data, accurate or not, is being shifted into how it creates <strong>decision-making insights</strong>.</p>
<p><strong>The growth of Big Data’s analytical capabilities and its movement into external information has the potential to marginalize the traditional stand-alone competitive intelligence function, incorporate CI’s skills and processes into the Information Technology department, or provide the impetus for CI’s increased value and visibility.</strong> Which scenario prevails will be based in large part on how we choose to adapt the software’s capabilities.</p>
<p><strong>Dismissing Big Data’s current visibility and attraction as just another “data warehouse” retread is <span style="text-decoration: underline;">shortsighted</span></strong>. The high visibility of the need to incorporate external information and the growth of high-speed social information exchange is unlikely to abate.</p>
<p><span><a href="http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=17732">http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=17732</a></span></p>
<p></p>
<p></p>
<p><span>Sandro</span></p>
<p></p> Hello Sandro,
First you beg…tag:competitiveintelligence.ning.com,2012-10-25:2036441:Comment:766572012-10-25T23:48:11.752Zmonica nixonhttp://competitiveintelligence.ning.com/profile/monicanixon32
<p>Hello Sandro,</p>
<p> </p>
<p>First you begin by inquiring about the relationship between two fields- and then you immediately proceed to an unsubstantiated conclusion phrased as a question that presumes a certain answer to your initial question.</p>
<p> </p>
<p>Let's just back up - I think what you might do to get a better feel is a) Delve into the skills and attributes that CI and for that matter BI Professionals, tend to have and the questions they are expected to be able to…</p>
<p>Hello Sandro,</p>
<p> </p>
<p>First you begin by inquiring about the relationship between two fields- and then you immediately proceed to an unsubstantiated conclusion phrased as a question that presumes a certain answer to your initial question.</p>
<p> </p>
<p>Let's just back up - I think what you might do to get a better feel is a) Delve into the skills and attributes that CI and for that matter BI Professionals, tend to have and the questions they are expected to be able to answer/problems they are supposed to solve using what data types and b) the skills Data Scientists tend to have and the questions they are expected to answer using what data types first before going down the garden highway and assuming that the two overlap, and/or are the same, etc. If you undertook this exercise, you'd see there are some most distinct differences.</p>
<p>That said, having worked in high tech, INFOSEC, intelligence SW domains I have some SME knowledge here so maybe I can shed some light.... </p>
<p>1) CI Professionals tend to look at EXTERNAL data, FOCUS on COMPETITORS and the goal is to be ANTICIPATORY and the emphasis is NOT highly QUANTITATIVE but far more QUALITATIVE.</p>
<p>2) Historically, BI experts tend to look more at INTERNAL data in CRM/ERP systems or other enterprise repositories, they are highly QUANTITATIVE, and INTERNAL and/or CUSTOMER focused. These guys and gals are looking for customer buying patterns, preferences and how to capitalize on what they uncover. It tends to be about driving more sales, reducing costs, etc.</p>
<p>3) Data Scientists at big companies (retail, finance and CPG companies, pharma, insurance ) take the BI thing to a whole new level in my opinion and there are privacy and PR issues that ensue and they will be an extremely hot button issue on a go forward basis as the public becomes more aware of how data mining is done.</p>
<p>Anyway from what I've seen the DS folks emphasis hasn't been on competitors and being anticipatory on what they might do (hence not falling over into Corp CI domain), rather their focus is on taking CRM data, Social media data, credit card data, loyalty card data, your web data, your location data- tying some of this together, building a profile on YOU as an individual so ahem choke they can capitalize at opportune times for example . See here: <a rel="nofollow" href="http://storageguru.org/archives/2012/02/big-data-how-target-knows-youre-teenage-daughter-is-prengnant-before-you-do.html" target="_blank">http://storageguru.org/archives/2012/02/big-data-how-target-knows-y...</a></p>
<p>Scared yet? There's the real story....GOT PRIVACY?</p>
<p> </p>
<p>MN</p>
<p> </p>
<p> </p> Mr. Sridhar,
I agree with yo…tag:competitiveintelligence.ning.com,2012-10-25:2036441:Comment:767372012-10-25T18:08:05.814ZSandro Tavareshttp://competitiveintelligence.ning.com/profile/SandroTavares
<p>Mr. Sridhar,</p>
<p></p>
<p>I agree with you concerning that this is more a hierachical structure between these professions.</p>
<p>My point is that with so much data that will be available in the near future and tools to extract significance from it , less room CI Pros will have! Until (Up to) what point is going this advance of data science profession "inside" the CI profession? Aren't these professions going to "merge"?!</p>
<p></p>
<p><span>"With enough data, the numbers speak for…</span></p>
<p>Mr. Sridhar,</p>
<p></p>
<p>I agree with you concerning that this is more a hierachical structure between these professions.</p>
<p>My point is that with so much data that will be available in the near future and tools to extract significance from it , less room CI Pros will have! Until (Up to) what point is going this advance of data science profession "inside" the CI profession? Aren't these professions going to "merge"?!</p>
<p></p>
<p><span>"With enough data, the numbers speak for themselves." Chris Anderson (Wired editor)</span></p>
<p><span> </span></p>
<p>“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in part, to advances in technology and data analytics.” (<a href="http://www.cmgpartners.com/">CMG Partners</a>)</p>