Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

SCIP Oregon Chapter


Big Data Prospecting:  Staking a Claim
Presenter:  Scott Swigart/Cascade Insights

Tuesday, March 19, 2013
6:00PM - 7:30PM
The Collective Agency/Portland, OR

We Thank our Venue Host
The Collective Agency


Scott Swigart of Cascade Insights will talk about how the collection of Big Data will affect businesses and also their competitive intelligence professionals. The good news is, it’s already at your fingertips and the kinds of key intelligence questions that can be answered from public Big Data repositories is only increasing. Get ready to stake your claim.
Answers to the following questions are buried in petabytes of data that you have at your disposal:
•        What topics actually got traction at the competitor’s conference?
•        Are you losing employees to the competition?
•        What’s morale like at a certain company?
•        How is a competitor organized in terms of R&D, sales, and marketing?
•        How rapidly is a competitor’s product being adopted?
•        Who should you interview to get insights on an industry, trend, or competitor?
Find out what is Big Data all about and what can it do for you and your business.


Scott Swigart, Co-Founder – Cascade Insights, informs his competitive intelligence projects with tech industry insights gained from a career that began decades ago with coding low-level UNIX hardware diagnostics and continues today with programmatic social media mining and cloud-based projects. Scott is well recognized for his contributions to the competitive intelligence community and regularly speaks at national conferences for marketing research and competitive intelligence associations. He co-chaired the Oregon SCIP chapter and co-wrote Going Beyond Google: Gathering Internet Intelligence, listed as a must-read for 2009–2010 by SCIP.

The Collective Agency
322 NW 6th Ave #200
Portland, OR 97209

6:00PM - 6:30PM Registration and Networking
6:30PM - 7:30PM Presentation, Q&A, Networking

$15.00  All

Jeremy Brahm, SCIP Oregon Co-Chair/ATI Wah Chang/541.967.6961/
Kirk Richardson, SCIP Oregon Co-Chair/RMC/541.937.2389/
Robyn Reals, Education & Chapter Mgr. SCIP/ 703.739.0696 X 107/
Cancellations received in writing on or before Tuesday, March 12th, 2013 will be honored

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