All Discussions Tagged 'make people accountable' - Competitive Intelligence2024-03-29T12:53:31Zhttp://competitiveintelligence.ning.com/group/salesandmarketingintelligence/forum/topic/listForTag?tag=make+people+accountable&feed=yes&xn_auth=noGetting Action from Win/Losstag:competitiveintelligence.ning.com,2012-08-21:2036441:Topic:756632012-08-21T17:40:59.411ZEllen Naylorhttp://competitiveintelligence.ning.com/profile/EllenNaylor
<p>This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers give us great intelligence and ideas on things we can fix and improve within our existing products and services. They also give us ideas on new product development, perhaps not disruptive technology, but ideas that might help companies develop disruptive technology.</p>
<p>How do you get companies to implement these changes, many of which are pretty easy…</p>
<p>This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers give us great intelligence and ideas on things we can fix and improve within our existing products and services. They also give us ideas on new product development, perhaps not disruptive technology, but ideas that might help companies develop disruptive technology.</p>
<p>How do you get companies to implement these changes, many of which are pretty easy fixes? Who have you found is best to make accountable to make these changes? I suppose that varies on what the change is, but you get the gist of what I am asking. I feel like I deliver a good product in win/loss analysis, which is actionable intelligence since customers/non-customers are quite forthcoming. However, if the company "nice to knows it," but takes no action, it's not satisfying.</p>
<p>What are your thoughts? What has been your experience? I recall from a SCIP webinar that some companies put the actions on a dashboard with time frames to complete the tasks. That seems formal and big company like. I wonder if there is a less formal way that you have found to make people accountable? Thanks!</p>
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