All Discussions Tagged 'win-loss' - Competitive Intelligence2024-03-29T04:50:15Zhttp://competitiveintelligence.ning.com/group/salesandmarketingintelligence/forum/topic/listForTag?tag=win-loss&feed=yes&xn_auth=noExcellent Article: Knowing Why You Lose Won’t Always Help You Win: Sales and Marketing Intelligencetag:competitiveintelligence.ning.com,2012-05-25:2036441:Topic:738812012-05-25T18:20:43.650ZJohannes Deltlhttp://competitiveintelligence.ning.com/profile/JohannesDeltl
<p>I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group.</p>
<p> </p>
<p>It questions the focus of many Win-Loss Programs (which are in general to much focussed on the loss part) and gives some food for thought for improving the current setup.</p>
<p> </p>
<p>Enjoy reading!…</p>
<p></p>
<p></p>
<p>I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group.</p>
<p> </p>
<p>It questions the focus of many Win-Loss Programs (which are in general to much focussed on the loss part) and gives some food for thought for improving the current setup.</p>
<p> </p>
<p>Enjoy reading!</p>
<p></p>
<p><a href="http://www.pragmaticmarketing.com/publications/newsletter/knowing-why-you-lose-won2019t-always-help-you-win">http://www.pragmaticmarketing.com/publications/newsletter/knowing-why-you-lose-won2019t-always-help-you-win</a></p>