Share 'Early Warning: How to perform a 360 degree scanning process'
There are two main perspective when talking about Early Warning:
1) The "focused mode" Early Warning: the firm has identified a specific topic to follow and anticipate (ej. technology, a new competitor, an alliance etc.). Under this perspective Comai and Tena (2006) propose their own model. (see attached article)
2) The "scanning mode" Early Warning: you are not aware were the opportunities or…
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