Share 'Repositioning CI - In Search of a New Product'

Competitive Intelligence is a technical term - each and everyone of us has to explain regularly what it's NOT (like corporate espionage, using Google, or market research), and often we end up in explaining what it should or could be (if only the decision makers valued the methodology or the strategic impact of our work). Let's take a look from the outside and find out what our real product is, w…