Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
One of my colleagues was on an introduction call recently with a potential new client (a major health insurer), and the responses from them were surprising - shockingly so. Their message was this, "We don't look at our competitors. We look at market trends, and react to those." My first thought was that we were speaking to the wrong group, but they self identified as the CI function, included a…
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