Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Yesterday I published my interview with Luis Madureira on his application of Marketing 3.0 or sensory marketing to competitive intelligence. You can listen to the interview here: http://cipodcast.libsyn.com/cip-038-luis-madureira-on-sensory-marketing-ci. This interview follows Luis's presentation of this concept at the Barcelona SCIP conference last Autumn. Marketing 3.0 is an interesting c…
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