Share 'What's in a Name?'

Arik's comments have lead to a spirited discussion which also invites thoughts about what we call ourselves or our profession. I understand that it's not likely that SCIP will change its name, but the rest of us have to deal with a phrase that is virtually unknown, even among strategists and marketers. Accordingly, we have the option to reconsider this issue. Many of us started using the term "b…