Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Beverly Arcaro
- Female
- West Hartford, CT
- United States
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- About Me:
- I have eight years in the public sector, 12 years in the non-profit sector, and six years in the private sector. Twelve of those years involved research and competitive intelligence.
At present, I work in competitive intelligence and IP administration for Reflexite, a microstructured optics company in Avon, CT. We are world-wide in three industries: the display industry (computer monitors, flat screen TVs, PDAs), the specialty optics industry (cockpit displays, heads-up displays, solar concentrator Fresnel lenses) and the retroreflective industry (reflective tape for safety and firefighter garments, traffic conspicuity tapes for barrels, construction cones and the like). I created the competitive intelligence function here and am a one-person "shop".
My internal customers are the senior management team, heads of the business divisions, the R and D team, and the product development teams. I also monitor the regulatory landscape. In short, if you have a question, I'm the go-to person at Reflexite!
In my other "lives", I have had significant marketing, public relations, and adminsitrative experience.
I seek a position in competitive intelligence, and would be open to a larger department, a consulting firm or to creating the function in another company.
The photo, by the way, is from a trip to France, Land of Chocolate Croissants. I don't have a head shot, and thought viewers might like a little scenery as well!
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Hello,
We are proud to announce that our benchmark study has achieved 150 companies few weeks ago. Several companies have been very active in participating and recognizing the value add of the tool. I hope that we will get more companies involved.…
For anyone interested in reading about the latest ideas and talking it over together.
If you're like most people, you probably wish you could flip a switch to complete a task, receive an answer or find what you're looking for!
If you had your say, what business activities or parts of your job would you wish to automate? What would y…
I really enjoyed Leonard Fuld's Secret Language of Competitive Intelligence. I thought it was a capstone work of an illustrious career and explained the discipline in serious yet accessible language. It represented the state of the industry in the 2…
As we say goodbye to the "Naughty Oughties" I'm compiling a list of the best books for competitive intelligence - which do you recommend?
Well said Lance! The irony of CI is that, strategically, it's often best to ignore your competition and concentrate on getting your own act together.
- ICI-34 Counter Intelligence on March 19, 2010 from 6pm to 7pm
- ICI-26 Psychology of Intelligence Analysis on March 18, 2010 from 9am to 6pm
- ICI-36 Information Warfare on March 17, 2010 from 9am to 6pm
Compete Against Yourself and Your Own Strategies
What Yourself Dust Your Competition
By Lance Winslow
Before retirement, many people said I was paranoid and that I acted like Don Quixote busy chasing windmills. The reality is I always assumed that…
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- Scenario analysis: planning for uncertain futures - Washington DC on January 14, 2010 from 5:30pm to 7:30pm
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- Scenario Analysis: planning for uncertain futures. Washington DC chapter meeting on January 14, 2010 from 5:30pm to 7:30pm
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China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
Rethinking the standard / classic model of intelligence to develop innovative new ways of knowing.
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
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Great story, thanks for sharing. I have a couple of success stories of my own, convincing the C-level in public companies to allow me to create new departments, but not in the CI capacity. Although, in retrospect, it was my talent for gathering, organizing and advising through CI. I'm looking to move into the CI space officially (in Financial Services). I've looked into the Fuld-Gilad-Herring CIP Certification, but the $13,000 price tag is causing me to baulk. Any suggestions on how I can build my bona-fides, without breaking the bank?
Cheers,
- Arik