Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Carl Derenfeld
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  • Mundelein, IL
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About Me:
35-plus years of Healthcare and Life Sciences tenure including client and professional services experience. 10-plus years of competitive intelligence experience leading global HCLS teams. Functional experience in strategic planning, business development, marketing and sales, sales management, LCM, M&A, launch and defense, regulatory, clinical development, distrubution channels, and associations. Brands and generics, biosimilars, OTCs, and medical devices and diagnostics.
My Interest in Competitive Intelligence is:
Competitive intelligence is essential to having the evidence based insights required to make more optimal decisions and to win in the competitive marketplace. As a decision enablement tool, CI allows decision makers to choose from a range of options that allow them to maximize their assets, manage life cycles and allocate resources efficiently. CI can provide business managers with alternatives and contingencies and allow for dynamic and evergreen planning. Out of CI comes opportunities to accelerate advantages, blunt threats, and in the optimal case, change the rules of engagement.
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