Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Jeremy Benjacob-Fuller
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"We don't look at our competitors."
13 Replies
Started this discussion. Last reply by Bryan Doran 1 day ago.
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Shouldn't CI ideally be used to help your company (or client company) understand how the competitor is going to react or drive customer behavior? Presumeably, both you and your competitors are doing market research with consumers to understand the...
I'm delighted to finally hear the conversation moving away from competitors. The marketplace and customers are FAR more important than competitors in identifying opportunities, market changes, customer's concerns and complaints and new ideas. Comp...
As far as I know all companies always use 5 Force Analysis.
Now it depends on how effective is the OODA loop
Hi Jeremy,
Last week at SCIP Amsterdam, the CI Manager of CISCO said that they were also not that much looking at the competition, but rather focusing on understanding customers. This seems to be the behaviour of market leaders who prefer creating...
I have found that there are two general attitudes behind all the reasons why a company would not look at its competitors -- arrogance and ignorance. Arrogance: we're the market leader, and as long as we keep serving our customers well, there's no ...
I'm going to play devils advocate here.
It's possible that this company has its feet firmly on the ground - and is actually thinking more than many of us do.
As CI professionals we focus on competitors - perhaps to too great an extent if we igno...
Thank you all for the very interesting replies. I tend to think any company not doing CI is playing to lose, but some of the feedback offered suggests scenarios whereby doing CI might be pretty low on the list of priorities - especially if budgets...
Jeremy,
Great post with some insightful responses. Having worked in the insurance industry (always understaffed), CI teams become so involved in CI projects that they forget the other CI functions and some of monitoring and digging for warnings an...
In my industry, if you don't at least monitor your competitors, you can't get an idea of what they might do to win the next contract and how you can beat them at their game. With an industry that is so hard to differentiate between companies, gove...
Steve if the company is worth its salt in business, the very basic thing they would do is 5 Force Analysis.
5 Force Analysis is a Industry Analysis tool.
1. Competitors
2. Customers
3. New Entrants
4. Subsitutes
5. Competitive Rivalry in the Mar...
Eric - you've brought up a few really interesting points.
How many times have you sat with more than 1 other CI person and not had the conversation (vent?) where the CEO/President is upset because they've heard something new and didn't hear it fr...
Steve has really covered a lot of the major reasons not to do CI here. If these reasons are the real reasons for ignoring competitors, they aren't half bad. Apple, it is said, ignores other firms in the market because they are too busy revolutioni...
There are several good reasons to not pursue CI activities:
1. You're not feeling any pain imposed by competitors or their activities. Yes, there is some risk of being surprised, but having CI doesn't eliminate that.
2. You have a very strong pr...
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- About Me:
- Master of obtaining Competitor Organizational Charts and Headcounts
- Website:
- http://www.rwstearns.com
- My Interest in Competitive Intelligence is:
- growing more and more as time goes by.
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