Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Laura Mitchelson
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Laura Mitchelson, Managing Director, Amber, Shanghai
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China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
Profile Information
- About Me:
- I am the Managing Director of Amber, a strategic planning and research firm based in Shanghai. We supply multinationals with market forecasting, lead generation, competitive intelligence and customer satisfaction studies. I have been based in East China for 12 years but enjoy holidays in the north of England on a regular basis!
- Website:
- http://www.amberinsights.com
Latest Activity
Right on!
"Competitive Intelligence in Environmenting : A Holistic Deal for Everyone at Copenhagen"
The Kyoto Protocol is history now, but it helped raised global attention on the need to focus real commitments to a level where both parties ie developed b...
A collective of professionals and passionate amateurs around the globe who analyze a world in transition and help guide leaders in their most critical decisions.
cited by : http://www.corporaterisks.info/
Strategic Inflection Points - Wristwatches
1. Oris Big Crown - 1910s
2. Waltham - 1920
3. Cocktail watch - 1930
4. Bulova Accutron - 1960
5. Oyster Perpetual - 1965
6. Speedmaster - 1969
7. Lasse...
Shouldn't CI ideally be used to help your company (or client company) understand how the competitor is going to react or drive customer behavior? Presumeably, both you and your competitors are doing market research with consumers to understand the...
- ICI-35 - Patents as a competitive instrument on April 26, 2010 from 9am to 6pm
- ICI-25 - Digital Intelligence on April 27, 2010 from 9am to 6pm
- Scenario Analysis: Planning for Uncertain Futures on December 9, 2009 from 4pm to 6pm
- From Implications to Implementation: Executing Strategic Intelligence on December 8, 2009 from 6pm to 8:30pm
Cited by : http://www.corporaterisks.info/
Strategic Inflection Points - Cars
Few things map the development of design better than a car.
1. De Dion - Bouton Model Q - 1903
2. Model T Ford - 1908
3. Rolls Royce 40/50 - 1907
4. Citroen Trac...
From Firefighters to Futurists - Developing World Class CI at AuPremier Restaurant
November 24, 2009 from 6:30pm to 9pm
This is a shortened version of the workshop Hans Hedin of Global Intelligence Alliance Group and Jens Thieme prepared for the recent SCIP Europe Summit in Amsterdam. We are now priviledged to receive this course directly in our back yard without h...
- ICI-4 CI Secondary Research on March 23, 2010 at 9am to March 24, 2010 at 6pm
- ICI-28 - Financial Analysis on March 22, 2010 from 9am to 6pm
- ICI-5 Primary research on March 4, 2010 at 9am to March 5, 2010 at 6pm
Competitive Intelligence Basics Workshop - Spain at Dolce Sitges
November 23, 2009 at 9am to November 24, 2009 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to an...
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© 2009 Created by Arik Johnson
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Cheers,
- Arik
Cheers,
- Arik
I also miss the rain! I'm an ex-Londoner, living and working in CI in Israel for the last x years (well since 1976). I heard you at the last Atelis meeting in Lisbon. Will you be in Stockholm in June?
I also actually mentioned you to a couple of Info ladies here in Israel last week at a business information conference here in Tel Aviv, as they have an potential interest in China.
Their names are Rina Arad, and Idit Ophir, and their company is called Arad-Ophir (among other things they represent Lexis here in Israel).
best regards
Michael Neugarten
Thanks for your message. Yes, we offer our full suite of services across Asia Pacific including throughout China although, depending on what is required, our coverage is better in bigger cities.
Most of our work in China is conducting supplier audits for US and European consumer goods companies. However, we are doing a number of marketing support activities including retail quality audits for two multi-national consumer goods companies.
The way we generally work is to firstly design a survey protocol and sampling program, develop the data collection forms and then have our reps pick-up and assess for criteria such as labelling, fill levels, shelf coverage and appearance, merchandising etc for their products and those of competitors. Generally the companies do their own analysis of the results.
We actually don't do a lot of work for competitive intel and market research companies which I would like to change. We could effectively become your "arms and legs" on the ground - we collect the data, you present the analysis and recommendations.
Anyway, please let me know if you have any questions and to let me know if we can help you in any way. You can contact me at s.hather@rqa-inc.com
Thanks again for contacting me. Regards, Steve
Great to see you last week - looks like the site is once again loading in China, eh?
- Arik
Are you available on Sunday, March 1 for lunch or dinner (or whatever) with Arik, my husband and me?
Martha
Wish you the best for 2009,
Alex
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