Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Marion Lehnert
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- About Me:
- I am a French R&D Analyst currently working for an insurance company in the Great London area. I look after all market research activities and am currently developing an intelligence function.
- My Interest in Competitive Intelligence is:
- everything really! I am passionate about the discipline and am very enthusiastic about communicating the purpose of intelligence within a company. It still amazes me to hear about companies which make decisions without having an in-depth understanding of their external environment and the impact these decisions can have both internally and externally. Thus I am interested in everything ranging from learning more on the discipline itself to developing further skills on how to raise awareness on intelligence (market, competitor, customer) altogether.
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