Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

P Sureka
  • Kolkata, West Bengal
  • India
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About Me:
Passionate and eye for detail
My Interest in Competitive Intelligence is:
I am responsible for forming a team of CI in an Indian FMCG company

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At 11:11am on April 1, 2011, Trip Krant said…

Here are some unsolicited ideas to help you put CI on the map in your organization:

-  Consider some showcasing your deliverables to those who normally wont see it; maybe revamp them so they can run in existing company publications.

-  Also consider training groups of internal clients on analytic techniques, and conducting “road shows” where you can explain the current state of competition and the services you offer

-  Develop a logo and name for your CI function (even if it is just you), answer the phone with this name and put it on all your deliverables. 

 

Good luck,

Trip
 
 
 

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