Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Sheila Wright
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- Leicester Business School, De Montfort University
- United Kingdom
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Sheila Wright's Discussions
The Essential CI Library
Replied Jul 16
Sheila Wright
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Latest Activity
I have been incorporating strategy maps into my CI teaching and work with organisations since 2004. I proposed a Workshop for the 2005 SCIP Chicago Conference titled "Using Strategy Maps to Drive the CI Effort" but it was turned down. I was told tha…
Vivek - you are spot on. There is no point in doing any environmental, or any other sort of scanning, if you cannot translate that into scenarios. Scanning without analysis is observation - nothing more, nothing less. It is as useful as going to the…
Hi Tom,
You will find a list of CI Scholarship, covering Books, Book Chapters, Scholarly Articles and Practitioner Articles from 1930 to 2006 on De Montfot Universty's CIMTIR site: www.dmu.ac.uk/cimitri. Ellen has taken this a step further by addin…
Vivek, I think you would be well advised to understand the cliche you are quoting here which is somewhat of a wild overstatement if ever I saw one. It is just that the merit of discussing the meaning behind one paragraph, taken entirely out of conte…
Profile Information
- About Me:
- Sheila Wright, MBA (Warwick), Dip Man Ch.MCIM, FCIM
Reader: Competitive Intelligence & Marketing Strategy
Director: Competitive Intelligence - Marketing Interface Teaching & Research Initiative (CIMITRI)
Leicester Business School, De Montfort University
Leicester, UK, LE1 9BH
Phone: +44 (0) 116 207 8205 (direct office)
E-mail: sheila.wright@dmu.ac.uk
More career and expertise information on the web link below
Comment Wall (1 comment)
- At 7:17am on October 3, 2009,
Andrew Beurschgens said…
- You coming into the Intelligence Collaborative, Sheila...it is coming across as a new wave of fresh ideas to analysing all source information to drive market based decisions for organisations from so what to what's next....
Latest Activity
Hello,
We are proud to announce that our benchmark study has achieved 150 companies few weeks ago. Several companies have been very active in participating and recognizing the value add of the tool. I hope that we will get more companies involved.…
For anyone interested in reading about the latest ideas and talking it over together.
If you're like most people, you probably wish you could flip a switch to complete a task, receive an answer or find what you're looking for!
If you had your say, what business activities or parts of your job would you wish to automate? What would y…
I really enjoyed Leonard Fuld's Secret Language of Competitive Intelligence. I thought it was a capstone work of an illustrious career and explained the discipline in serious yet accessible language. It represented the state of the industry in the 2…
As we say goodbye to the "Naughty Oughties" I'm compiling a list of the best books for competitive intelligence - which do you recommend?
Well said Lance! The irony of CI is that, strategically, it's often best to ignore your competition and concentrate on getting your own act together.
- ICI-34 Counter Intelligence on March 19, 2010 from 6pm to 7pm
- ICI-26 Psychology of Intelligence Analysis on March 18, 2010 from 9am to 6pm
- ICI-36 Information Warfare on March 17, 2010 from 9am to 6pm
Compete Against Yourself and Your Own Strategies
What Yourself Dust Your Competition
By Lance Winslow
Before retirement, many people said I was paranoid and that I acted like Don Quixote busy chasing windmills. The reality is I always assumed that…
From the Gift Store
- Scenario analysis: planning for uncertain futures - Washington DC on January 14, 2010 from 5:30pm to 7:30pm
- Minnesota Chapter Holiday Party on December 10, 2009 from 6pm to 9pm
- Scenario Analysis: planning for uncertain futures. Washington DC chapter meeting on January 14, 2010 from 5:30pm to 7:30pm
plateforme d'échanges pour les praticiens français de l'intelligence stratégique en entreprise
Intelligence 2 business
Community of Portuguese Language Countries (CPLP); Portuguese Speaking African Countries (PALOP)
China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
Rethinking the standard / classic model of intelligence to develop innovative new ways of knowing.
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
For anyone practising CI in Canada, or anyone with Canadian clients. Or anyone who spells "neighbour" with a "U"
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