Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Wendy Goldman Scherer
  • Female
  • Columbia, MD
  • United States
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November 6
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Wendy Goldman Scherer is now a member of Competitive Intelligence
November 5

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About Me:
Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
Website:
http://www.socialstudiesgroup.com
My Interest in Competitive Intelligence is:
No analysis or strategy can be formulated without looking outside the brand or client to see the world in which it fits. We are called upon to assist our clients with knowledge for marketing strategy, product development and other business issues - none of which can be determined in a vacuum.

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Latest Activity

I used CTI in Process Design of chemical industry with CI-IC model http://herdyliow.wordpress.com/mon-poster/, if you have some experience please share, especially simulation tools
8 hours ago
For CTI practitioners - share your insights
8 hours ago
A collective of professionals and passionate amateurs around the globe who analyze a world in transition and help guide leaders in their most critical decisions.
10 hours ago
Eliezer Zohar and Herdy LIOW joined Competitive Intelligence
10 hours ago
Thank you August, do you know where I can find the advantages for those regions who have developed CI or any information/example to read? because I wonder how can the CI can help for their success and how. thank you very much regards
10 hours ago
Puji Khmlani and August Jackson are now friends
11 hours ago
Puji, I know that in the US and Europe several national/regional/local economic development authorities have applied concepts from competitive intelligence to conduct gap analysis and strategic planning to position themselves for long-term succes...
12 hours ago
14 hours ago
Puji Khmlani added a discussion
Hi, I have been reading all your posts trying to learn from all of you. I would like to ask you if the CI can be applied to a territory? to make a territory more competitive?. Where can I read about this or if someone has experience in this? Than...
14 hours ago
Pavol Kopec and Tadeusz Lemańczyk are now friends
15 hours ago
Yes, Pavol, but I'm afraid you've asked too provocative question. Most of us share here the stand which so clearly appears, for example, in dissertation already quoted by me ( http://competitiveintelligence.ning.com/xn/detail/2036441:Comment:24363...
18 hours ago
Babette Bensoussan and Taylor Tran are now friends
yesterday
Thanks Andrew. Looking forward to the learning input.
yesterday
Networking CI professionals across Australia and New Zealand.
yesterday
Vivek Raghuvanshi added a blog post
cited by: www.corporaterisks.info Strategic Inflection Points - Glassware Glass designers have perfected the arts of pressing, layering, engraving and staining. 1. Wine glass - 1900 This elegant wine glass may have been made by the Belgian f...
yesterday
Critical Success Factors behind Primary Networks at Multi National Companies is now available to download from the UK Competitive intelligence Forum website, once an account has been registered. Enjoy and don't forget the notes section either
yesterday
Tad Sir, We as CI professionals are under the wrong misconception that our CLIENT ie the Global organisation / MNC is like our girlfriend ie hopelessly devoted to us. Global organisations / MNCs have 4 types of External Advisors ie [boyfriends]:...
yesterday
Another question: Do the words "pup" and "mole" ( http://fedcba.ning.com/xn/detail/2516803:Comment:7311 ) appear also in CI jargon? :-)
yesterday
Collin LaLonde and Taylor Tran joined Competitive Intelligence
yesterday
Vivek Raghuvanshi added a discussion
This is one Analysis tool I really like. How has been your experience in using the Service Triangle.
on Friday

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