Varsha Chitale's Blog – October 2011 Archive (2)

While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly.

There are several reasons that come to my mind, why competitive intelligence is gaining appeal in corporate India.…

The information explosion has played havoc with people’s schedules. One estimate puts the annual economic loss due to information overload at $900 billion (globally).

While drowning in information, they are starved of usable knowledge. If organizations miss market signals, they risk being outwitted by their competitors. However, it is impossible (and inefficient) for them to sift through every nugget of information out there.

How can people and organizations manage the enormous…