Competitive Intelligence

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Varsha Chitale's Blog Posts Tagged 'B2C' (1)

Ethics of mystery shopping

Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information?

Is it Ok to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what  is legal and what is not, there is a lot of ambiguity on what is ethical and what is not.

My friend owns a clothes boutique. Is it unethical for her to browse around in other boutiques to…

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Added by Varsha Chitale on July 13, 2012 at 6:24am — No Comments

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