Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog Posts Tagged 'Mumbai' (2)

Selling competitive intelligence internally

CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization.

First, they need to show a good ROI to the senior management in order to justify their very existence. Unless senior management perceives their value in helping the company meet its business objectives, they will a) not be consulted b) not be respected c)…

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Added by Varsha Chitale on April 18, 2012 at 11:46pm — No Comments

Drivers of competitive intelligence in India

While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly.

 

There are several reasons that come to my mind, why competitive intelligence is gaining appeal in corporate India.…

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Added by Varsha Chitale on October 28, 2011 at 3:20am — No Comments

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