Varsha Chitale's Blog Posts Tagged 'Valuenotes' (1)

In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles .

The users of the intelligence (and analysis) are heads of these functions, business heads, and of…