All Blog Posts Tagged 'analysis' (4)

The Association of Equipment Manufacturers has for many years conducted surveys of its membership on a variety of topics, including employment, parts practices, and general industry conditions. These survey results are now available for purchase at the AEM store. Continue

With the bankruptcy of General Motors, our economy has finally hopped over the plane’s wing into the Twilight Zone. Not that this event was surprising to anybody with a cursory interest in money or cars - GM bet its future on the world’s endless thirst for bloated Hummers and Yukons and left quality and disruptive innovation to Asian rivals, all while locked into being America’s largest private provider of healthcare and pensions. You can get six Jack Welches, ten Peter Druckers and those guys w… Continue

Win loss analysis is my favorite tactical cooperative intelligence practice as it offers the best ROI of any sales intelligence tool. You gain intelligence by interviewing your customers shortly after the sales event to find out why they chose to do business with you or decided on a competitor. The data gathered combines knowledge from sales, customers, competitors, and your marketplace. Consider these points to develop a cooperative B to B win loss process: - Clearly identify objectives for c… Continue

I just finished my most recent MBA course teaching Business and Competitive Analysis to our newest crop of students here at the University of Windsor's Odette School of Business. I actually did this version of the course over two straight weeks, with only a weekend in between to allow people a chance to absorb the material. It was a fast and wild ride, but the students and I seem to have come through it okay. It was nice seeing them rise to the challenge, as I've always been known as a demanding… Continue