Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Competitive Intelligence (CI) plays a critical role in formulating an organisation’s business strategy. It can make the difference between winning and losing. However, CI can only live up to this expectation, if it addresses the right questions. Right answers to wrong questions, will be wrong for the organization. What questions should the organization ask in order to win? The answer to this requires clear logical thinking on the part of both, the decision-makers who will use the…
ContinueAdded by Varsha Chitale on June 28, 2012 at 12:05am — No Comments
Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.
These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their products, sales efforts and marketing campaigns.…
ContinueAdded by Varsha Chitale on February 3, 2012 at 2:30am — No Comments
“Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments will be relevant to his company going forward, so that he can focus on them and prepare for them now. He wants to identify relevant “weak signals”.
All new trends/ patterns/ macro changes in technologies, society, economy, etc. start with small shifts in…
ContinueAdded by Varsha Chitale on January 24, 2012 at 6:56am — No Comments
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