Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning.
Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – How much is the market likely to grow next year? What plans have my competitors announced? and so on. Excel spreadsheets then used for…
ContinueAdded by Varsha Chitale on July 24, 2012 at 6:31am — No Comments
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