Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog Posts Tagged 'intelilligence' (2)

Competitive Intelligence: Are you seeking the right answers?

Competitive Intelligence (CI) plays a critical role in formulating an organisation’s business strategy. It can make the difference between winning and losing. However, CI can only live up to this expectation, if it addresses the right questions. Right answers to wrong questions, will be wrong for the organization. What questions should the organization ask in order to win? The answer to this requires clear logical thinking on the part of both, the decision-makers who will use the…

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Added by Varsha Chitale on June 28, 2012 at 12:05am — No Comments

Selling competitive intelligence internally

CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization.

First, they need to show a good ROI to the senior management in order to justify their very existence. Unless senior management perceives their value in helping the company meet its business objectives, they will a) not be consulted b) not be respected c)…

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Added by Varsha Chitale on April 18, 2012 at 11:46pm — No Comments

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