Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to stand back and look at the big picture. When they lose the strategy perspective, they miss the opportunity to make that critical value addition which converts…
ContinueAdded by Varsha Chitale on April 25, 2012 at 8:35am — No Comments
CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization.
First, they need to show a good ROI to the senior management in order to justify their very existence. Unless senior management perceives their value in helping the company meet its business objectives, they will a) not be consulted b) not be respected c)…
ContinueAdded by Varsha Chitale on April 18, 2012 at 11:46pm — No Comments
Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder that cost it its very existence. In India one of the oft quoted example is that of HLL and Nirma in the 1980s. There are, of course, many others…
These companies did not have incompetent senior management. They were large companies with deep…
ContinueAdded by Varsha Chitale on March 30, 2012 at 5:13am — No Comments
I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence want it in a tearing hurry.
That some kinds of tactical intelligence is often required immediately is understandable. Strategic intelligence, on the other hand is associated with long term decisions.....
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ContinueAdded by Varsha Chitale on March 23, 2012 at 4:13am — 2 Comments
All of us have received gifts at some time or the other – on birthdays perhaps? All gifts are fun to open, but once in a while we have received something that was exactly what we wanted – the perfect gift. And that gift stood above all others – how could the giver possibly have known exactly want we wanted?
Competitive intelligence is that perfect gift!
Added by Varsha Chitale on August 4, 2011 at 8:33am — No Comments
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