Varsha Chitale's Blog Posts Tagged 'monitoring' (3)

Confused about off-shoring business research? There is so much hype among both, the proponents and opponents of off-shoring that it is hard to distinguish fact from fiction.

Here are a few myths I have encountered in the last more-than-a-decade I have been associated with offshore business research.

1. Off-shoring research is a new phenomenon

I mentioned that I have been connected with business research off-shoring for more than a decade and the practice…

I am baffled by the title of a recent press release from Assocham – “Corporate espionage via social media rampant in India Inc.: Survey”. It is misleading.

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Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.

These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their products, sales efforts and marketing campaigns.…