Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles .
The users of the intelligence (and analysis) are heads of these functions, business heads, and of…
ContinueAdded by Varsha Chitale on August 10, 2012 at 3:09am — No Comments
Competitive Intelligence (CI) plays a critical role in formulating an organisation’s business strategy. It can make the difference between winning and losing. However, CI can only live up to this expectation, if it addresses the right questions. Right answers to wrong questions, will be wrong for the organization. What questions should the organization ask in order to win? The answer to this requires clear logical thinking on the part of both, the decision-makers who will use the…
ContinueAdded by Varsha Chitale on June 28, 2012 at 12:05am — No Comments
Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder that cost it its very existence. In India one of the oft quoted example is that of HLL and Nirma in the 1980s. There are, of course, many others…
These companies did not have incompetent senior management. They were large companies with deep…
ContinueAdded by Varsha Chitale on March 30, 2012 at 5:13am — No Comments
Treating a patient for the wrong ailment will not make the patient better, but may actually harm him. This is as true for an organization as for the human body.
Strategy formulation (and planning) is undertaken at least one a year in most organizations; and more often than that in some organizations. Strategies are devised for navigating obstacles and challenges to reach the desired business objectives/ goals. However, if the key obstacles and challenges are wrongly identified, how…
ContinueAdded by Varsha Chitale on December 29, 2011 at 3:42am — No Comments
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