Varsha Chitale's Blog Posts Tagged 'secondary' (2)

When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide  on the basis of the budget you have available? Do you decide based on what your team is good at? Do you decide on the basis of the time available to you?

To ensure you get value for money (VFM) on your research, you want high quality research, with a fast turnaround time (because time is money) and at…

Have you talked to a stranger today? Yes, I know what Little Red Riding Hood’s mother said, but if you are a competitive intelligence analyst, you are not doing a good job if you haven’t!

Competitive intelligence is all about gaining competitive advantage (for your organization). For doing this, you have to be doing something different from what your competitors are doing.…