Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog Posts Tagged 'signals' (2)

Tracking disposable income – Competitive Intelligence for driving sales

Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.

These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their products, sales efforts and marketing campaigns.…

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Added by Varsha Chitale on February 3, 2012 at 2:30am — No Comments

The future is already here - can you read the signals?

“Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments will be relevant to his company going forward, so that he can focus on them and prepare for them now. He wants to identify relevant “weak signals”.

All new trends/ patterns/ macro changes in  technologies, society, economy, etc. start with small shifts in…

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Added by Varsha Chitale on January 24, 2012 at 6:56am — No Comments

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