Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning.
Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – How much is the market likely to grow next year? What plans have my competitors announced? and so on. Excel spreadsheets then used for…
ContinueAdded by Varsha Chitale on July 24, 2012 at 6:31am — No Comments
Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to stand back and look at the big picture. When they lose the strategy perspective, they miss the opportunity to make that critical value addition which converts…
ContinueAdded by Varsha Chitale on April 25, 2012 at 8:35am — No Comments
I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence want it in a tearing hurry.
That some kinds of tactical intelligence is often required immediately is understandable. Strategic intelligence, on the other hand is associated with long term decisions.....
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ContinueAdded by Varsha Chitale on March 23, 2012 at 4:13am — 2 Comments
Treating a patient for the wrong ailment will not make the patient better, but may actually harm him. This is as true for an organization as for the human body.
Strategy formulation (and planning) is undertaken at least one a year in most organizations; and more often than that in some organizations. Strategies are devised for navigating obstacles and challenges to reach the desired business objectives/ goals. However, if the key obstacles and challenges are wrongly identified, how…
ContinueAdded by Varsha Chitale on December 29, 2011 at 3:42am — No Comments
While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly.
There are several reasons that come to my mind, why competitive intelligence is gaining appeal in corporate India.…
ContinueAdded by Varsha Chitale on October 28, 2011 at 3:20am — No Comments
Competitive intelligence can be likened to an insurance policy for a company – it helps mitigate risks arising from developments in the external environment by providing timely warnings.
Thanks to heightened global economic uncertainties, the CI insurance premiums have been rising sharply. Increased risks have also changed the way companies strategise.
What this means for competitive intelligence is that companies will now need to......…
ContinueAdded by Varsha Chitale on September 7, 2011 at 3:32am — No Comments
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