Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog Posts Tagged 'tools' (2)

Do you measure customer loyalty?

Customer is King – the raison d'être of every business. It is therefore imperative for all businesses to listen to their customers.

Customer loyalty in particular is of immense value to any company. High customer loyalty indicates that your company is doing a key part of its job right. It also means that you have to try less…

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Added by Varsha Chitale on March 6, 2014 at 2:38am — No Comments

Why politics deserves greater mindshare of CI in India

Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics...

It is the job of competitive intelligence professionals to scrutinize all aspects of the business environment. If politics is a significant part of the environment, then that needs to feature in the analysis too. While CI has…

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Added by Varsha Chitale on May 11, 2012 at 4:39am — No Comments

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