Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Kalie moore's Blog – July 2013 Archive (5)

Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence

Here are the Top 3 Ways to Use Google Trends for Competitive Intelligence:

Added by kalie moore on July 24, 2013 at 1:30am — No Comments

Competitive Intelligence Case Study: Tracking Your Competitors to Reveal Critical Industry Trends

I recently had the pleasure of sitting down with serial entrepreneur Martin Blumenau at his trendy office in Umspannwerk Kreuzberg to talk about his use of Competitive Intelligence in his previous ventures. Martin shared that, in his previous startup, continuous monitoring of the competition revealed a critical industry trend: lack of demand.

Martin joined the Gigalocal team before they launched in summer of 2011. Gigalocal is a hyper-local, real-time market-place for mini services. …


Added by kalie moore on July 10, 2013 at 3:43am — No Comments

Competitive Intelligence and Twitter: How to Monitor Competitors and Create an Awesome Strategy


For a site that only requires 140 characters to get your message across, there is a lot of confusion about how to effectively use Twitter to monitor competitors, and how to analyze that…


Added by kalie moore on July 1, 2013 at 2:38am — No Comments

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