Kalie moore's Blog – August 2013 Archive (4)

Seena Sharp is a leading expert on Competitive Intelligence with thirty year’s experience advising Fortune 500 and emerging companies, globally, to make smarter decisions by transforming information into a powerful competitive advantage.

Are there any important KPI’s you think that every marketer should monitor regarding competitors?

You should be aware of anything that your competitor does that is new or different. But tracking competitors is just one piece of the…

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We were lucky enough to sit down with …

When it comes to creating a competitive edge, SEO matters. Ranking second on Google, instead of first, could mean missing out on hundreds of thousands of dollars. Just take a look at this recent study: On Google,18% of organic clicks go to the #1 position, 10% of organic clicks ago to the #2 position, and 7% of organic clicks go to the #3 position.

How can you make sure that you beat the competition? Track their KPI’s and create strategies that are more effective than your…

As the mobile app market continues to boom (expected revenue is set to hit $36.7 billion by the year 2015), competition is getting fierce. Has your company considered adding consumer value through an app? Perhaps a competitor recently launched a mobile app, and you are worried about the implications on your business?  Or maybe you are just interested in a slice of this money making app…