Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Richard's Blog – June 2009 Archive (1)

Competitive Intelligence from a Capture Manager's viewpoint

After leading a major capture for 4 years I think I picked up a few pointers on the value of Competitive Intelligence and Competitive Analysis. Obviously, the links between developing win themes, ghosting strategies and a PTW approach are the major areas, but later when working a major proposal, I found that having good CI/CA on hand is extremely important. There is a NORAD/NORTHCOM saying "The time to exchange business cards is not at the start of a crisis". Well I would say the time to look… Continue

Added by Richard on June 25, 2009 at 7:24pm — No Comments

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