Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog – February 2012 Archive (1)

Tracking disposable income – Competitive Intelligence for driving sales

Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.

These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their products, sales efforts and marketing campaigns.…

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Added by Varsha Chitale on February 3, 2012 at 2:30am — No Comments

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