Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog – June 2012 Archive (3)

Competitive Intelligence: Are you seeking the right answers?

Competitive Intelligence (CI) plays a critical role in formulating an organisation’s business strategy. It can make the difference between winning and losing. However, CI can only live up to this expectation, if it addresses the right questions. Right answers to wrong questions, will be wrong for the organization. What questions should the organization ask in order to win? The answer to this requires clear logical thinking on the part of both, the decision-makers who will use the…


Added by Varsha Chitale on June 28, 2012 at 12:05am — No Comments

Ethics of using social media for CI

I am baffled by the title of a recent press release from Assocham – “Corporate espionage via social media rampant in India Inc.: Survey”. It is misleading.


Added by Varsha Chitale on June 21, 2012 at 7:10am — No Comments

Observations on competitive intelligence budgets in India…

All businesses every where undertake some kind of CI; they cannot survive without it. Even  mom and pop stores do – although very informally. In India, it is mainly the large companies and multinationals that have formal competitive intelligence activities.

How do they decide how much formal CI they should do? Here are some observations..


Added by Varsha Chitale on June 14, 2012 at 3:30am — No Comments

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