Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog – October 2013 Archive (1)

Competitive intelligence for product development

Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it – the risk that after investing in its development, customers will not warm up to the new product/service.

Competitive intelligence can help organisations reduce the costs and risks...

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Added by Varsha Chitale on October 7, 2013 at 4:52am — No Comments

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