Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Can anybody offer advice for helping me organize my CI database? I am currently looking into taxonomy, but need help from a CI perspective.

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Comment by Trip Krant on August 19, 2014 at 7:56am

Think three layers of a pyramid:

- top of the pyramid is your finished intelligence products;
- middle is a knowledge-base with profiles and target models;
- base of the pyramid is collected raw information.

Base - Stores the raw information - internal reports and collected secondary material; with fields for fulltext, title, author, source/publication, publish date, collected date, url, etc. Additionally what type of media/document it is - here is a useful OSINT taxonomy from i-intelligence (http://www.i-intelligence.eu/resources/taxonomy/). Sources should be validated and scored.

Middle – Provides structure to information - Profiles for companies, executives, markets, scientists, etc. Decomposition: chronologies, link analysis, matrix's, etc. Target models: value chains, nine-forces, customer-segmentation, issue profiles, etc. Linked-data and semantic-wikis are a game-changer here.

Top – Finished intelligence products – reports distributed to intelligence consumers.

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