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UID:2036441:Event:78597
DTSTAMP:20260512T195819Z
SUMMARY:Adapt and Evolve: CI Lessons from the Dynamic Mobile Industry
DESCRIPTION:To achieve maximum impact, competitive intelligence functi
 ons must evolve and proactively adapt to changing market and business 
 conditions.Â  Working within Nokiaâ€™s market, competitive and strateg
 ic intelligence organisations from 1998-2012 provided Gordon Murray-Sm
 ith with a unique insight on the challenges encountered as the busines
 s developed.Â  Nokiaâ€™s success propelled it to a leadership position
  in 1998, a position it successfully sustained until 2012 before once 
 again resuming a market challenger role.Â  Nokiaâ€™s business transfor
 mation was against the backdrop of sustained market growth combined wi
 th rapid industry, technological and competitive disruption.Â  Experie
 ncing these changes and challenges first hand provides a valuable pers
 pective on how an intelligence function must proactively evolve if it 
 is to successfully impact and influence strategic business decisions.Â
   Key take aways will include:\nÂ \n\nExamples of the major intelligen
 ce challenges experienced as Nokia evolved through key stages in its b
 usiness lifecycle, responded to competitive disruptions and a rapidly 
 changing market landscape\nGuide to successfully position and integrat
 e intelligence within a complex and changing business structure\nLesso
 ns learned from leading a global intelligence team within the dynamic 
 mobile telecoms sector\nInsight on how to ensure the CI function proac
 tively evolves to ensure focus and relevance within a dynamic business
  environment\n\nÂ \nAs ever, there will be the opportunity for light r
 efreshment and to greet peers and practitioners warmly.\nÂ \nSpeaker\n
 Â \nGordon has extensive experience of market, competitive and strateg
 ic intelligence, gained through positions within the mobile telecommun
 ications and internet services sectors. He recently joined hibu plc (f
 ormerly Yell Group) as Head of Global Market & Competitive Intelligenc
 e and Strategic Insight.Â  Gordon previously led Nokiaâ€™s Global Comp
 etitive & Strategic Intelligence function and held several Director-le
 vel intelligence roles within Nokiaâ€™s global business units.Â  He is
  experienced at developing predictive intelligence designed to support
  strategic growth, product management, sales, business and strategy de
 velopment.Â  Gordon supported successive business transformations as m
 obile products evolved from basic phones to smartphones and most recen
 tly the internet services ecosystem.Â  Through these roles he gained b
 road experience of global markets, with a specific focus on identifyin
 g and driving growth opportunities, particularly in emerging markets.Â
   Earlier in his career Gordon led Nokiaâ€™s global market forecasting
  activities. He has an Economics & Marketing degree and also spent sev
 eral years working in retail banking, in both IT and marketing positio
 ns.\n\nFor more information visit https://competitiveintelligence.ning
 .com/events/adapt-and-evolve-ci-lessons-from-the-dynamic-mobile-indust
 ry
DTSTART:20130314T223000Z
DTEND:20130315T010000Z
CATEGORIES:networking, event
LOCATION:EE
WEBSITE:http://www.ukcif.co.uk
URL:http://www.ukcif.co.uk
CONTACT:07973 642 143
ORGANIZER;CN="Andrew Beurschgens":https://competitiveintelligence.ning
 .com/profile/AndrewBeurschgens
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2763915688?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Andrew B
 eurschgens":https://competitiveintelligence.ning.com/profile/AndrewBeu
 rschgens
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