BEGIN:VCALENDAR PRODID:NingEventWidget-v1 VERSION:2.0 METHOD:PUBLISH BEGIN:VEVENT UID:2036441:Event:83842 DTSTAMP:20260511T155953Z SUMMARY:Communicate with Impact: Techniques to Increase Influence with Intelligence Assessments DESCRIPTION:One of the changes to emerge from ‘Taking the Pulse of t he CI Discipline, How Have We Evolved from 2010’, communication was identified as important as analytical rigour and investigative skills.   It is clear practitioners need to master excellent communication te chniques if intelligence is to influence and drive evidence based deci sion making. This networking session brings two techniques to the floo r: (1) Words of Estimative Probability (WEPs) and the Uncertainty Yard stick as applied from the Defence and National Intelligence perspectiv e to communicate probability and uncertainty within intelligence asses sments with Redweb’s Paul Brelsford and (2) the power of synthesis a nd storytelling to create communications that not only resonate with d ifferent stakeholders, but also drive the audience to proactively seek out further evidence.  Using a clear framework Insight Narrator’s Caroline Florence will demonstrate how attendees can create intelligen ce based stories that have true impact. \n \nKey take outs will incl ude:\n \n\nInsight into how the Defence and National Intelligence com munity applies the nuance of language within intelligence assessments\ nThe capability to better apply weighting to key judgements/assessment s using WEPs and the Uncertainty Yardstick\nAn understanding of the va lue of push and pull communication techniques to drive evidence throug hout the business\nAccess to a practical and proven storytelling frame work that gives them confidence to operate outside their existing comf ort zone\n\n \nAs ever, there will be the opportunity for light refre shment and to engage with peers and practitioners warmly.\n \nPresent ers\n \nCaroline Florence has been working in research, intelligence and related roles for the last 15 years, on both agency and client sid e.  There are not many types of projects she hasn’t been involved i n over her time in the industry, but the one thing she always found he rself coming back to is the importance of communication to ensure evid ence is acted upon.  In 2012 Caroline established Insight Narrator an d now focuses on training, coaching and consultancy services relating to insight communication.  Caroline is an experienced trainer and wor kshop facilitator, having conducted numerous training sessions in-hous e and through organisations such as the Market Research Society (MRS) and Strategic and Competitive Intelligence Professionals (SCIP).\n \n Paul Brelsford held a position as a senior Intelligence Manager and In telligence Information Broker in Defence & Military Intelligence durin g a 23 year career. He is currently the Digital Scientist & Insight St rategist for Redweb, the largest digital agency in the South West. He has extensive experience in Intelligence Organisational Management, Co mpetitive Intelligence and is a specialist in the delivery of Intellig ence Information Services and Requirements Management. He is currently applying his skills within the digital domain at Redweb, where he is responsible for developing and merging digital analytics and competiti ve intelligence to provide insight and understanding for clients in th e digital space. Paul holds a MA in Intelligence and Security studies and is a Fellow of the Chartered Management Institute.\n\nFor more inf ormation visit https://competitiveintelligence.ning.com/events/communi cate-with-impact-techniques-to-increase-influence-with DTSTART:20130702T223000Z DTEND:20130703T010000Z CATEGORIES:networking, event LOCATION:EE WEBSITE:http://www.ukcif.co.uk URL:http://www.ukcif.co.uk CONTACT:07973 642 143 ORGANIZER;CN="Andrew Beurschgens":https://competitiveintelligence.ning .com/profile/AndrewBeurschgens ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/ file/get/2763915688?profile=original ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Julia Ho rdle":https://competitiveintelligence.ning.com/profile/JuliaHordle685 ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Andrew B eurschgens":https://competitiveintelligence.ning.com/profile/AndrewBeu rschgens END:VEVENT END:VCALENDAR