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DTSTAMP:20260510T031933Z
SUMMARY:Panel Debate: Tapping into Social Media for Effective CI
DESCRIPTION: \nSocial media is on the rise.  The large and growing n
 umber of users they attract claim to offer a rich pool of insights fro
 m key opinion leaders about your company, your competitors and your in
 dustry.  There are a growing number of social media monitoring tools.
   SCIP’s Board Member and practitioner, August Jackson, claims that
  by understanding the culture and platforms empowers CI professionals 
 to unearth deep and surprising insights. Case study-based critical suc
 cess factors from four leading authorities will kick start the collect
 ive learning about tapping into social media for Effective Competitive
  Intelligence.  Notable learning points will include:\n \n\nSocial m
 edia: a means to an end or an end in itself\n\n \n\nCritical success 
 factors in leveraging social media in CI\n\n \n\nNavigating the socia
 l media monitoring tool landscape: choosing between DIY and full servi
 ce monitoring tools\n\n \n\nCrowd sourcing-based debate and knowledge
  sharing to evaluate what’s next for you\n\n \nAs ever, there will 
 be the opportunity for light refreshment and to engage with peers and 
 practitioners warmly.\n \nPanellists\n \nBeth Elliott has over 11 ye
 ars competitive intelligence experience within the pharmaceutical and 
 biotech space working with one of the world’s leading CI firms.  Ov
 er the course of those 11 years, she has managed ~200 projects.  Over
  the past 18 months, Beth has been conducting various studies into soc
 ial media usage and competitive intelligence.  \n \nCatriona Olders
 haw is UK Managing Director of Synthesio (www.synthesio.com) – a mul
 tilingual social media monitoring provider which offers a blend of tec
 hnology and human analysis to provide actionable insights to brands ba
 sed on the voice of their customers online. Key clients include Nissan
 , Johnson & Johnson, Carlsberg, Accor and Microsoft, on global listeni
 ng and competitor benchmarking projects.\n \nArthur Weiss is a managi
 ng partner and founder of AWARE, a consultancy specialising in competi
 tive and marketing intelligence, with services including research and 
 analysis, training and CI strategy consultancy. Current professional i
 nterests include the role of social media in business, new techniques 
 for finding intelligence and the influence of national culture on CI.\
 n \nCormac Heron is a Director and one half of Bright Beehive and for
 mer practitioner involved in web 2.0 projects at PwC.\n \nMike Aldert
 on is UK Director of AMI Software, a company specialising in the devel
 opment of software to access and manage online information to provide 
 insight and support development of Strategic and Competitive Intellige
 nce.\n\nFor more information visit https://competitiveintelligence.nin
 g.com/events/panel-debate-tapping-into-social-media-for-effective-ci
DTSTART:20111011T221500Z
DTEND:20111012T010000Z
CATEGORIES:uk, competitive, intelligence, forum, networking, event
LOCATION:The George Inn
WEBSITE:http://www.ukcif.co.uk
URL:http://www.ukcif.co.uk
CONTACT:07973 642 143
ORGANIZER;CN="Andrew Beurschgens":https://competitiveintelligence.ning
 .com/profile/AndrewBeurschgens
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 file/get/2820270103?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Andrew B
 eurschgens":https://competitiveintelligence.ning.com/profile/AndrewBeu
 rschgens
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