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UID:2036441:Event:60827
DTSTAMP:20260416T012712Z
SUMMARY:Public Forrester Webinar On Standardizing Battle Cards
DESCRIPTION:\nFor months, I’ve talked about the reasons why battle c
 ards are important, ways to evaluate battle cards, and most recently, 
 the need for standards to tighten their value and give battle card cre
 ators and users common ground . In an upcoming webinar, that is open t
 o the public and free of charge., I will tie this theme together with 
 a focus on business impact.\nIt's not often that Forrester opens a web
 inar to the public and it's my pleasure to invite you!\nJoin me on Sep
 tember 7 for a public webinar by Forrester – Register here.\nOn the
  webinar, I’ll tackle a straightforward question.\n“How do sales e
 nablement professionals work cross-functionally to optimize sales cont
 ent about competitors for reps so they can improve the win rate in com
 petitive deals?”\nI’ll outline the path forward for sales enableme
 nt professionals to collaborate with their peers in marketing, product
  management, and competitive intelligence to build better battle cards
  by:\n\nFocusing on the problems that buyers are trying to solve\nPrio
 ritizing the criteria that drive buyer choices in purchase scenarios\n
 Shaping your content based on how buyers perceive your company and com
 petitors\nCommunicating the benefits and results that buyers care abou
 t\n\nI hope you will join me on the 7th.\n\n\nFor more information vis
 it https://competitiveintelligence.ning.com/events/public-forrester-we
 binar-on-standardizing-battle-cards
DTSTART:20110907T163000Z
DTEND:20110907T173000Z
CATEGORIES:public, webinar
LOCATION:Webinar
WEBSITE:http://www.myforrester.net/forms/battlecardswebinar
URL:http://www.myforrester.net/forms/battlecardswebinar
CONTACT:
ORGANIZER;CN="Dean Davison":https://competitiveintelligence.ning.com/p
 rofile/DeanDavison
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Dean Dav
 ison":https://competitiveintelligence.ning.com/profile/DeanDavison
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